Direct Writer

Plain English Definition: An insurance company that sells policies directly to customers without agents.

What Direct Writer really means for someone with an insurance policy

Direct Writers operate through their own sales teams or online platforms, bypassing traditional agents, which can lower policy costs.

Direct Writer Real World Examples

• An auto insurance company selling policies through its website.
• A life insurer offering coverage via direct mail campaigns.
• An insurance app providing instant quotes and policy issuance.